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Practice Development

Practice Development
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Rod Solar of LiveseySolar Practice Builders gives some tips on how to turn more phone calls into consultations

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How can ophthalmologists and practice staff deliver world-class medical consultations?

Frankfurt is one of the great business centres of the world which is one of the reasons why the ESCRS Practice Development Committee has decided to hold its third Practice Management Weekend in this great German city.

Frankfurt is the largest financial centre in continental Europe and ranks among the world's leading financial centres. It is home to the European Central Bank, Deutsche Bundesbank, Frankfurt Stock Exchange and several large commercial banks.

“To build a practice you have to put your patients’ interests first and you absolutely have to deliver,” says Arthur Cummings MD, FRCS. He should know. With partner Richard Corkin, he has built the Wellington Eye Clinic into one of Ireland’s most successful private ophthalmology practices. Dr Cummings and other successful surgeons and practice managers will share their insights and experience at the ESCRS Practice Management Weekend, November 1-3, in Frankfurt, Germany. Building Your Own Practice – Assumptions and Truths, is the theme.

Managing personal and practice funds is an essential practice-building skill

"Where is all my money going?" It is one of the most common questions that Irish accountant David McCaffrey hears from doctors. And the economic downturn has lent the question new urgency. With practice receipts down, it's more important than ever to manage overheads. If you don't, your private practice efforts could easily cost more than you bring in.

Practice manager Ed Toland MBA, of the Wellington Clinic, Dublin, Ireland, recalls a particularly messy group break-up in another clinic from his days as a medical management consultant. "Of the doctors in the partnership, one was bringing in 60 per cent of the revenue but receiving only 20 per cent of the profits," Mr Toland recalls. In his mid-50s and facing uncertain retirement prospects, the energetic partner wanted more. After protracted negotiations, the group broke up.

After more than two years on Facebook, Arthur Cummings MB ChB, MMed(Ophth), (Pret), FCS(SA), FRCSEd, can name only one patient he knows for sure that first heard of him through social media. “She searched for ‘keratoconus’ on the web and it came up within our Facebook page. She had seven children so she was familiar with social media.

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